Post by Cowpie on Feb 11, 2013 23:15:01 GMT -7
Hey all, I just wanted to put this out there in case any of you work with or are a part of nonprofit companies in the area. I am in this class and although there is no guarantee of your group getting picked up for this I feel it is a great opportunity for local nonprofits. Feel free to PM me if you are interested and I will give you the contact information for my professor. Below are details as provided by my professor.
Representatives from community non-profits are invited to visit my class on Monday, Feb. 25th (the Monday after President’s Day) between 6:30-8:00 to deliver a short pitch explaining their need for a public relations student team to work for them for the semester. Later that evening, the students will choose a handful of non-profits they would like to represent and will create and execute for them a complete public relations campaign, potentially including a mix of media relations, event management, guerrilla marketing, and social networking, as needed.
I have seen around 100 non-profit agencies pitch to the students over the years. Some are very successful! Here are my tips for the non-profit rep coming to class that night:
1. Demonstrate real excitement about the non-profit and the opportunity to work with students!
2. Share a short 5-minute explanation of the organization and it’s need for a public relations campaign (no need for a PowerPoint or other presentation – just speak openly please).
3. Identify clear, attainable, measureable goals for the PR campaign (e.g. create a newsletter and database, increase event attendance by 25%, develop a sustainable social networking presence, prepare a professional media kit, execute a creative guerrilla marketing campaign, etc.).
4. Understand that the students will only have until May to complete the campaign. The students do not have a budget of their own (most agencies offer a small budget to cover printing and other necessities).
5. Ensure the students feel that they will be in control of the campaign and will not be micro-managed or used as a cheap “street team.”
Representatives from community non-profits are invited to visit my class on Monday, Feb. 25th (the Monday after President’s Day) between 6:30-8:00 to deliver a short pitch explaining their need for a public relations student team to work for them for the semester. Later that evening, the students will choose a handful of non-profits they would like to represent and will create and execute for them a complete public relations campaign, potentially including a mix of media relations, event management, guerrilla marketing, and social networking, as needed.
I have seen around 100 non-profit agencies pitch to the students over the years. Some are very successful! Here are my tips for the non-profit rep coming to class that night:
1. Demonstrate real excitement about the non-profit and the opportunity to work with students!
2. Share a short 5-minute explanation of the organization and it’s need for a public relations campaign (no need for a PowerPoint or other presentation – just speak openly please).
3. Identify clear, attainable, measureable goals for the PR campaign (e.g. create a newsletter and database, increase event attendance by 25%, develop a sustainable social networking presence, prepare a professional media kit, execute a creative guerrilla marketing campaign, etc.).
4. Understand that the students will only have until May to complete the campaign. The students do not have a budget of their own (most agencies offer a small budget to cover printing and other necessities).
5. Ensure the students feel that they will be in control of the campaign and will not be micro-managed or used as a cheap “street team.”